SBS Awards 2026
Celebrating Those Driving SME Impact in Europe

The inaugural SBS Awards Ceremony recognises the experts and standards that strengthen the role of small and medium-sized enterprises in European standardisation.

At a pivotal moment for the future of the European market, this event brings together key stakeholders to highlight contributions that make a real difference for SMEs, and to affirm their essential role in building a fairer, more innovative and competitive Single Market.

Awards Categories

SBS Expert of the Year

Individual Award

Who can be nominated for SBS Expert of the Year?

Only SBS registered experts who were active during 2025 are eligible. Nominations may be submitted by the expert themselves (self-nomination) or by other experts or organisations who can attest to the candidate work and impact.

Every application must include:

Applications can highlight the expert contributions at both European level (working groups in CEN, CENELEC, ETSI) and international level (e.g. ISO), including active participation, leadership roles, and concrete outcomes delivered on behalf of small businesses.

The jury is composed of:

  • George Sharkov – SBS Expert
  • Véronique Willems – SMEunited
  • Philip van Nieuwenhuizen – SBS Président
  • Gérard Bobier – SBS Vice-Président 
  • Jon Echanove – SBS Secretary General

 

Before the vote, the SBS Secretariat reviews all nominations for eligibility, verifies the accuracy of submitted evidence, and ensures no candidate presents a conflict of interest. 

Yes. Nominees in the Expert of the Year category must ensure they are available to attend the ceremony in person on 29 June 2026 in Brussels. Nominees who cannot confirm their attendance should take this into account before submitting or accepting a nomination.

Standard of the Year

Team Award

Who can nominate a standard?

Anyone with a success story about how a standard has positively impacted SMEs is encouraged to nominate. This includes SMEs themselves, SME organisations, industry associations, standard setters, and any other stakeholder who can demonstrate tangible benefit for small businesses.

The nominated standard must be either:
Both European standards (CEN/CENELEC/ETSI) and international standards (ISO) are eligible.
Every application must include a success story showing the real impact of the standard for SMEs. Strong applications may demonstrate one or more of the following:

The jury is composed of:

  • George Sharkov – SBS Expert
  • Véronique Willems – SMEunited
  • Philip van Nieuwenhuizen – SBS Président
  • Gérard Bobier – SBS Vice-Président 
  • Jon Echanove – SBS Secretary General

 

On stage, an official from the relevant standards organisation (e.g. ISO or CEN/CENELEC) or the convenor of the working group may be invited to receive the trophy on behalf of the standard.

Why apply to the SBS Awards?
Showcase SME standardisation success and spark wider engagement across Europe.

Gain European Visibility

Showcase your work and increase your visibility at the European level, in front of key decision-makers and stakeholders.

Receive Recognition

Be recognised for your contribution to SME-inclusive standardisation by EU policymakers and leading organisations.

Connect with Key Actors

Meet and exchange with standardisation leaders, SME representatives and European stakeholders in Brussels.

Key Dates

1

4 May

Call for
applications

2

16 June

Submission
deadline

3

17 - 19 June

Selection
of finalists

4

29 June

Awards Ceremony

European Economic and Social Committee (EESC)

Meet the judges

All qualifying nominations from both categories will be thoroughly evaluated and voted on by our panel of judges.

George SharkovSBS Expert

Dr. George Sharkov is Minister of e-Governance in Bulgaria, as well as an Associate Professor at the Institute for ICT at the Bulgarian Academy of Sciences. He has 30 years of experience developing complex software, cyber resilient systems and trustworthy AI. George currently represents European digital SMEs and Small Business Standards in the European Telecommunications Standards Institute (ETSI) Technical Committees on Cyber Security (TC CYBER) and Securing AI, as well as various ENISA and European Commission ad-hoc groups.

With over 25 years of advocacy experience at the local, regional, national, and
European levels, Véronique Willems has dedicated her career to counselling and
mentoring SMEs and shaping an SME-friendly business environment. She currently
serves as the Secretary General of SMEunited, the association of Crafts and SMEs in Europe.

An experienced manager of non-profit organisations, Philip van Nieuwenhuizen was elected President of Small Business Standards (SBS) in December 2025. He also serves as Vice President Sectoral Regional and Rural policy at SMEunited, Chair of the Committee on European SME Affairs at MKB-Nederland, and Past-President of the European Builders Confederation.

A member of the SBS Board, Gérard Bobier serves as the Vice President for Internal Affairs at CMA France, the French Assembly of Craft Chambers.

A seasoned manager and founder of two SMEs, Jon Echanove has extensive
experience in regulatory best practices, industrial and trade policies, and SMEs support tools. An expert in market access and quality infrastructure, he has an in-depth understanding of the European regulatory process and the challenges of supporting SMEs in its design and implementation. He joined SBS as Secretary General in 2025.

Submit Your Application for the SBS Awards

Fill in the form below to apply for the SBS Awards 2026. Make sure to select the appropriate category and provide all required information to support your submission.

Applications are open!

Submit your application for the SBS Awards. Choose one of the two categories below.

Frequently Asked Questions

What are the SBS Awards?

The SBS Awards Ceremony is a new and permanent feature of the Meeting Standards Initiative, SBS flagship annual European event. Held for the first time on 29 June 2026 in Brussels, the ceremony celebrates outstanding contributions to SME-inclusive standardisation, recognising both the individuals and the European standards that have made a measurable difference for small businesses across Europe.
Meeting Standards is a European initiative reaching more than 700,000 people every year across all industrial sectors. Being nominated or recognised at the SBS Awards puts your work and your commitment to SMEs in front of EU policymakers, standards organisations, industry leaders and the broader European business community. It is the perfect platform to raise awareness about the use of standards for SMEs and to showcase real success stories that inspire others. Beyond visibility, finalists are featured in a dedicated campaign across the Meeting Standards website and social media, amplifying your story well beyond the ceremony itself.

There are two distinct categories:

The timeline for the 2026 cycle is as follows: